Mobility as a Service Alliance to speak at Fleet LiveBack
New mobility concepts and systems will be central to Fleet Live, the biggest and most important exhibition and conference in the UK fleet calendar.
The rapid development of ride hailing services (like Uber), car sharing (such as BlaBlaCar) and car clubs (like Zipcar), and their integration via apps with public transport will challenge the notion of individual car ownership and undermine the foundations of traditional fleet cars.
Fleet Live will address Mobility as a Service (MaaS) head on, with a roster of expert speakers who will provide specialist insights into the opportunities presented by new mobility solutions and identify how connected vehicles will revolutionise the way businesses operate fleets.
Piia Karjalainen, senior manager for MaaS Alliance at ERTICO – ITS Europe, will fly in from Brussels to deliver a presentation about the potential for MaaS. The alliance is a public-private partnership of more than 100 partners committed to delivering intelligent transport systems for the mobility of people and goods in Europe.
Its goal is to provide a travel alternative to the private car that is more sustainable, just as convenient, and that will help to reduce congestion.
By linking public transport with ride-hailing, car-sharing and bike-hire, along with taxis, car hire and lease cars, MaaS aims to identify and deliver the most appropriate means of transport for each journey, paid for by a single payment rather than multiple tickets.
The first UK MaaS service, called Whim, has already launched in the West Midlands, offering unlimited access to public transport, taxis or a hire car depending on the customer’s daily need. At £349 per month it is highly competitive against the cost of a typical lease car.
Hear Piia Karjalainen at Fleet Live
At Fleet Live, Kajalainen will share her expertise in transport strategies relating to Mobility as a Service. Download the agenda here.
Plan your Fleet Live Visit
When? 9th - 10th October 2018
Where? NEC, Birmingham
Details? Find out more here